Quality Leads Begin with You
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Last Update hace 4 años
When we look at the pipeline funnel, the quality of the leads significantly affects the rest of the funnel. This whole section is to help you increase lead quality.
First and most importantly, quality leads begin with you. You represent the company, but also need to understand the customer’s situation.
We always love to provide you with different tools to achieve your goal, whether it’s a tech solution or well put together support system. But here, the most important segment is You.

In order to help clients to bridge the gap between innovative tech solutions and the result they are looking for, it’s necessary that you have a great understanding of the product features. The better you understand the product, and the better you could help clients.
The understanding includes these few checkpoints:
1: What are our selling points for each feature we offer?
2: What’s the benefit of each selling point?
3: What are our benefits in the client’s language, is there any problem they might have already told you and it can be solved by having a good understanding of the customer persona? Is there any potential benefit you think the client is missing?

Suggested TODO list:
You can find the first and second checklist’s answers here. And the third one is the art of communication with different clients, and it needs to be personalized.
To better understand our features:
Read - Introduction to Wali SaaS-base Service
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Technical background for our products.
Our product and case studies:
Tech digital tool - Product features and the OKR projection calculator