Client Pain Points Reference
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Last Update 4 jaar geleden
Please note, this document is a reference to when you first started. Creativity is highly encouraged within Wali company. We expect anyone we chose to work with is gifted or trained, so he/she will learn the client's pain points as they interact with them.
Sample pain point 1: Customer conversion is low
Sample consultant direction reference:
- What is their current online & offline strategy?
- Do they have a deep understanding of their customer segmentation and grouping?
- Do they use the same marketing strategy, and hope that will fit all customers? (Content, keywords, image style, promotion timing, promotion offer)
The use case that could address this:
- Online presents
- And more. It all depends on the client’s situation.
Sample pain point 2: The company lacks PR awareness/wants to invest more into PR
Sample consultant direction reference:
- Current PR strategy and ROI
- Brand image compared with competitor’s
The use case that could address this:
- Online presents
- Digital reputation/Brand Position
- And more. It all depends on the client’s situation.
Sample pain point 3: The customer lifetime value is not ideal
Sample consultant direction reference:
- Do they have any strategy to bring customers back to their store or site?
- If they do, is that strategy personalized, or offer the same things for everyone?
- Do they know which stage their customers are at? (Awareness, ready to purchase, or prefer competitor product/service)
The use case that could address this:
- Customer segmentation
- Repeat purchase
- And more. It all depends on the client’s situation.
Sample pain point 4: Online awareness is growing slow
Sample consultant direction reference:
- How many online and offline channels do they have now?
- What’s the strategy they use for their online channels? (Online positing and fewer interactions, engagement?)
The use case that could address this:
- Online presents
- Expand market share
- And more. It all depends on the client’s situation.
Sample pain point 5: Customers don’t become regulars/ loyalty rate is low
Sample consultant direction reference:
- What’s the promotion/strategy they are using now?
- Do they give out huge discounts to attract customers? How does that perform?
- Are you getting low-value customers due to the current promotion strategy?
The use case that could address this:
- Repeat purchase
- Conversion intelligence
- And more. It all depends on the client’s situation.
Other Sample Pain Points For Reference:
- Customers engagement is low
- Customers purchase amount is low
- Doesn’t stand out among competitors/Doesn’t have a clear value proposition
- Customers don’t leave online/public reviews
- Customer experience is not personalized
- Customers don’t recommend products to friends or families
- Customers experience the exact same message across all channels
- Marketing strategy is random & not represent the company
- Lose many customers in the conversion flow