Personalization Example Master Cheatsheet
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Last Update 4 years ago
This document is aim to give you examples on how personalization could help with business result improvement.
Use case: Discount Offering
Before - Generic15% off for everyone
After - with Wali Conversion Intelligence:
After looking into the customer base, Wali Engine segment the customers into below groups by the selected parameter, which is price sensitivity level in this case.
| Business strategy | Wali Dimension - customers personas | Personalization Initiative Examples |
| Conversion with Discounts | Needs-based - low price sensitivity, this type of customer pay more attention to the product value | Send low discount offer ( 5% off - 8% off) |
| Needs-based - Mid-price sensitivity | Mid discount offer ( 8% off - 15% off) | |
| Needs-based - High-price sensitivity | Hugh discount offer (15% - 30%) |
As the result:
Only send 15% discount who people who are price sensitive. No longer sending out same discounts to everyone.
Use Case: Influencer Partnership/Awareness Stage Digital Campaign
Before: celebrities partnership with low customer engagement - 0.4%
After - With Wali Conversion Intelligence - 4% + customer engagement rate
After looking into the customer base, Wali Engine segment the customers into below groups by the selected parameter, which is preference regarding influencers in this case.
| Business strategy | Wali Dimension - customers personas groups | Personalization Initiative Examples |
| Awareness | Group 1: Influencer preference: Makeup artist | Invite makeup artist to create tutorial content |
| Group 2: Influencer preference: micro-influencer | Work with micro-influencers for digital ads | |
| Group 3: Influencer preference: celebrities | Partner with celebrities for new product launch |
Result:
Higher engagement from online community. Because now the business initiatives are matching with customers preference.
