Comparison between Wali and other tools

Most competitors are either traditional marketing firms or marketing firms with technical/data analytics components. We also see clients use a partial solution, such as a plugin on the website.

Here is the Wali's value proposition compared with the competitors above: 

Wali v.s traditional marketing firms: 

Traditional marketing firms, such as content marketing, are more creative with campaign topics and visual materials. However, creativity could be a two-sided sword if the targeting audience is not thoroughly analyzed.

Without a data-driven approach or experts, a lot of customer purchase signals will be missed or ignored in the current digital-driven environment. The human brain can not process as much data as machines. So when the marketing firm focuses on creativity, the impact parameters of the targeted customers are ignored, which may result in the targeting of the wrong audience, or losing the loyalty of the existing customers.

Wali v.s marketing firms with technical/data analytics components: 

Wali's core is machine learning and data mining around customer analytics, and the marketing features are the output of the engine.

Marketing firms with technical/data analytics components are based on traditional marketing strategies with data analytics as an accessory.

Wali focuses on targeted customer analytics for the business clients based on the online and offline data input to the engine. Then the engine outputs the parameters for features on customer acquisition and retention, such as digital campaigns, customer loyalty, etc.

Furthermore, the customer base is the foundation for any B2C business. With the progress of the online universe and metaverse, established leading companies, such as Amazon, have deployed a dedicated team on customer data analytics such as customer personalization. However, most companies do not have a data engineer team dedicated to customer behaviors. For a company that doesn't have the resource, Wali is a powerful alternative focusing on customer purchase behavior and delivering accurate results on digital campaigns, customer rewarding, customer loyalty, product direction, partnership, reach out strategy, and more from a targeted customer perspective.

Wali v.s third-party tool, such as rewarding tool smile, hotjar - website heatmap, grin-influencer partnership tool,  

A single third-party tool only provides function support, while missing the big picture on the targeted customers.

You can think of all these tools as the business hiring someone only to do a specific job with minimal insight.

Nowadays, companies are leveraging more third-party tools than before. However, these tools may conflict with each other without a customer-oriented engine collectively analyzing all the data and managing the collaboration.

We notice that some companies try to overcome this challenge by building a collective dashboard. However, the collective dashboard still doesn't provide an insightful connection between customer behavior data across all these tools. Instead, they usually end up trying to guess with more options and less chance to think them right.

With Wali, we provide a set of alternative tools, and all these tools are connected to each other and reference each other's customer behavior data. This approach offers a result of 1+1>2. It matches the current technology trend because customers spread out on multiple social media channels. The only way for businesses to succeed in this environment is to follow the trend and get to know customers on different dimensions.

Outputs of Wali Virtual Twin