Cold Call script Sample

A cold call has 4 phases:

Phase 1: Intro

Phase 2: reason of the call

Phase 3: mini pitch

Phase 4: scheduling the meeting

Phase 1: Permission-based opener (2 options) (Here you should talk slow and very calmly, the slower the better) 

SDR: Hello, this is Dave, Dave Rily, is this Thomas? Thomas Jackson?

Thomas: Yes?

SDR: Thomas I’m calling you from Wali, we have contacted you per Email before. (1 second pause) I know you’re not expecting my call… Do you have a minute? I promise to be brief.

(THIS IS FOR THE CASE WHERE THE PROSPECT OPENED THE EMAIL)

Or

SDR: Thomas listen we don’t know each other, this is actually a cold call. Would you like to hang up (pause)? or would you give 30 seconds so I can tell you why I’m calling? (FOR THE CASE IF COMPLETELY COLD)

Phase2: The reason of the call: (we want to approach a problem and find out if the prospect has that problem and then have a short conversation with them about it. Your vibe in this phase should be curious and calm, speak slowly and take pauses as if you’re assessing them the whole time)

Thomas: sure go Ahead

SDR: Thank you Thomas. So we typically work with companies in (industry) that struggle with overpaying ads and are seeing low ads engagement rate. This leads to companies burning cash on marketing campaigns and not growing in the speed they are looking to grow at. How familiar does that sound to you?

Option 1: (Issue is not familiar to prospect)

Thomas: no we don’t have that struggle

SDR: That’s good to hear, so if I told you that company X grew their revenue by 83% within 12 months, that wouldn’t be interesting for you, would it?

Scenario 1: 83%? How did you do that? –> We leverage AI reinforcement learning to understand why customers engage with your content. So their team can discover more trends, optimize campaigns and convert more likewise customers - without hiring an additional team. How open would you be for a 30 minutes chat to see if we could do the same for you?

Scenario 2: Yes that wouldn’t be interesting  –> Disqualified.

Option 2 (Prospect has issue –> what we are looking for):

Thomas: yes that sounds familiar. (you want to focus on those companies who have this problem because they will be the easiest to close)

SDR: Okay? Can you tell me more about what you have been doing lately in terms of your marketing campaigns?

Thomas: we are doing this and that etc etc.

(ask 1-2 qualification questions to what they say, here you have to think quick and ask the right question, I can’t tell you which are the best questions to ask because it all comes down to what the prospect says. You need to understand what exactly they’re doing and where their focus is at in order to figure out, what use case you should present to them later in the pitch. Also the goal of the questions is to understand their situation more and display expertise at the same time)

SDR: Interesting. From what you’re telling I understood that you are doing 1,2 and 3 trying to achieve this and that, but you’re not 100% happy with the results. Did I get that right? (paraphrasing)

Thomas: yes exactly.

Phase 3: mini pitch: (here you can go slightly upbeat and start selling)

SDR: Alright, got it. Thomas do you know an online shop called (case study)?

Thomas: Yes/no (doesn’t matter if they know it or not)

SDR: Well they are an online shop in your (size / category / industry / area). They were struggling with their ad campaigns, did not get the results they wanted and were not growing enough. We have helped them Achieve (1 or 2 results from the case study that align with the information they shared in part 2, example: increase their website revenue by 83% within 12 months) If we can do something similar with you, how interesting would it be for you?

Option 1:

Thomas: no that wouldn’t be interesting!

SDR: interesting, most online shops I speak with wish they achieve result X. May I ask how come this isn’t something you would also want to achieve?  have a conversation and understand why they wouldn’t want that, if you find another problem you can solve you can always try to close by using a sentence like:

SDR: If I told you that we helped company X solve problem Y and achieve 1,2 and 3. How interesting would it be for you?  then go to phase 4 if it works, if not then they are not qualified and you will have to let go.

Or

Option 2: (what we want)

Thomas: Yeah that would be interesting

Phase 4: scheduling the meeting. (here you want to turn into someone from customer service whose job at the end is to confirm everything and make sure the client is happy. Be friendly, calm and helpful)

SDR: Perfect. How open would you be for a conversation to talk about it?

Thomas: Sure I’d be open

SDR: Alright. How about Tuesday at 11am or Wednesday at 2pm? (always give 2 options)

Thomas: Wednesday at 2pm sounds good.

SDR: okay Thomas, let me confirm your email, is it [email protected]?

Thomas: Exactly (if you got the wrong email then ask for the right one)

SDR: perfect thank you. So I’m going to set up a calendar invite for us for x minutes on Wed at 2pm. If anything happens and you need to postpone please let me know beforehand. Looking forward to speaking to you and have a great day.