Analyze Potential Needs For Clients

alpha

Last Update 4 years ago

Overview: 

This document should help you understand which Wali service can better help certain pain points. In this document, it walks through a few clients and their pain points. Answer a major question -  With Wali service, what benefits clients can expect. 


Each case is structured as below: 

1: Review of their strategy #1 XXXX strategy 

          a. Client's current strategy

          b. With Wali service, what benefits clients can expect

2: Review of their strategy #2 XXXX strategy

          a. Client's current strategy

          b. With Wali service, what benefits clients can expect

3: Review of their strategy #3 XXXX strategy

          a. Client's current strategy

          b. With Wali service, what benefits clients can expect

4: Summary and recommended service for this client  




Wali Services & Key Concept: 


Key Concept: 

Leverage Wali Intelligence Technology to understand the client's customer persona from all touchpoints and apply the best customer converting strategy to every touchpoint. (Aka, personalization at every touchpoint)

To better understand the business result each service provides, you can read more from SDR master cheatsheet. 

Wali Intelligence Service Overview:


  1. Wali AI-powered tool #1 Marketing Trend 
  2. Wali AI-powered tool #2 Loyalty Measurement
  3. Wali AI-powered tool #3 Wali Intelligence Awareness Campaigns
  4. Wali AI-powered tool #4 Wali Intelligence Interest Campaigns
  5. Wali AI-powered tool #5 Wali Intelligence Consideration Campaigns
  6. Wali AI-powered tool #6 Wali Intelligence Conversion Campaigns
  7. Wali AI-powered tool #7 Wali Intelligence Retention Campaigns
  8. Wali AI-powered tool #8 Wali Intelligence Advocacy Campaigns
  9. Wali AI-powered tool #9 Wali Intelligence Auto Influencer Campaign 
  10. Wali AI-powered tool #10 Wali Intelligence Inner Influencer Campaign




Sample case 1: Paula's choice

Below walks through Paula's choice current digital & website strategy. It identifies areas where client lack of personalization(customer persona). As well as areas Wali service can help them improve. It's important for sales to show potential business result to the clients. 

#1: Customer segmentation strategy

Client's market landscape: International. The client covers all Customer lifecycle stages and with a focus on brand image and brand name.


Client's current strategy: 

AU & US sites, EU & UK sites, and more are identical. Hence, even this business is targeting international but lacks a basic personalization strategy. However, this type of customer personalization is not reflected in their website experience. 


With Wali service, what benefits clients can expect: 

Customers in the different regions must have different skincare needs due to the weather and fashion trend. We can help the client to start offering personalized experiences and offers. Understand the trend in different markets. Client's can have their technology team utilize customer persona information to build a more advanced website experience. 


Personalized experience can often help increase: 

  • Impressions
  • Reach
  • Video views
  • Cost per 1 thousand impressions (CPM)
  • SEO ranking
  • Share of Voice
  • Clicks
  • Click-through-rate (CTR)
  • Engagement Rate
  • Cost-per-click (CPC)
  • Average Time on Page
  • Scroll Depth
  • and more.


US site V.S AU site - 


EU v.s. UK site

#2: Website strategy check

Client's landing page converting strategy: 


Client's strategy: 

The client has some converting strategies but is very generic. (Emails enroll, it shows they care about landing page conversion)


With Wali service, what benefits clients can expect: 

We have a personalized loyalty system with a personalized offering. To increase landing page conversion rate. 

Client's retention strategy


Client's strategy: 

The pointing system is only focused on "points" 


With Wali service, what benefits clients can expect:

Personalize the offer to increase customer retention rate and discover more potential converting trends. Train using AI and implement personalizing the offer to increase customer retention rate and discover more potential converting trends. From an industry high-level strategic point of view, with us, clients can offer a personalized experience to their customers while competitors aren't. 


Personalization experience Wali provide: 

Send out a personalized product offer to customers via customer-preferred channels. 

e.g. Send product A to group A (who shows interest in product A before), and send product B to group B(who shows interest in product B before)


Send personalized discount level based on customer price sensitivity 

e.g. 15% to customer group A (less price-sensitive), 25% to customer group B (more price sensitive)


Personalized offering system can help increase: 

Customer loyalty rate 

Customer average spend

#3: Public digital strategy check 

Client's strategy: One account for one region, but random strategy, not personalized toward the region


With Wali service, what benefits clients can expect: 

Digital strategy based on customer persona for each region. Understand what type of products each region are interested in buying, how to increase the online engagement rate, and the best strategy to convert viewers to paid customers. 

Client's strategy: 

Work with a wide range of influencers. However, quantity requires a good strategy to generate revenue. 


With Wali service, what benefits clients can expect: 

Match the best ROI influencers based on Paula's Choice's customers base. As well as create content, CTA, offers that can convert audiences better. 


Summary: 

Recommended Service for this client: 

This client has already established brand awareness and customers are covered all lifecycle. 


To better understand customers persona, trends and apply it for digital initiatives - for all lifecycle customers: 

Wali AI-powered tool #3 Wali Intelligence Awareness Campaigns

Wali AI-powered tool #4 Wali Intelligence Interest Campaigns

Wali AI-powered tool #5 Wali Intelligence Consideration Campaigns

Wali AI-powered tool #6 Wali Intelligence Conversion Campaigns

Wali AI-powered tool #7 Wali Intelligence Retention Campaigns

Wali AI-powered tool #8 Wali Intelligence Advocacy Campaigns


Advance their influencer strategy:

Wali AI-powered tool #9 Wali Intelligence Auto Influencer Campaign

Wali AI-powered tool #10 Wali Intelligence Inner Influencer Campaign 


No need to sell, but use it for your conversation advantage: 

Wali AI-powered tool #1 Marketing Trend

Wali AI-powered tool #2 Loyalty Measurement


Related KPI please check the client's website and tailor base on the conversation you have with them.